This is not a “legal blog” nor an advertisement for legal services, although I am a lawyer. Nonetheless, the title of the blog, “Likelihood of success,” short for “likelihood of success on the merits,” is a term used by courts to describe one of the factors considered when evaluating whether to grant a preliminary injunction: In order to merit the “unusual” remedy of preliminary relief, the party that wants the injunction has to be able to convince the court, on a preliminary basis — meaning before the record is fully developed — that one of the reasons it is entitled to immediate relief is that it will probably win the case anyway.
Considering the nature of blogging, this seems a very apt little phrase for a title, especially if you are a lawyer and you already have a blog about trademark law using the similar-sounding, though conceptually unrelated, phrase LIKELIHOOD OF CONFUSION®. And I am, and I do. That blog is an advertisement for legal services. This is not.