Whatever the traffic will bear
Dec 8, 2009 Social networking
Scott Greenfield brings us a Blawgospheric Darwinism Update:
I can’t think of a popular blawg whose purpose was to become popular, except maybe Above the Law, and whose goal was to use whatever means it could to attract readers. Rather, popularity was a by-product of the effort, passion, and, on occasion, humor. But some of the most popular and well-read blawgs around aren’t funny at all. Is SCOTUS Blog a laugh riot? Does My Shingle play to the crowds? Is Randazza geared to the mass market? Of course not.
What we see instead is the spin of bloggers who want to present a brave front despite the fact that they write, as do the rest of us, yet fail to engage an audience, so they claim that they are thrilled with the intimate success of their blog. If they are, that’s great. But as Mark Bennett points out in his Social Media Tyro Blog, there is one continuing theme that permeates blogs that fail to capture a readership as a by-product of its content: The purpose of blog is to market.
I wonder when it’s over which side will be left standing.
I do know which side will be left being read.
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